Executive - Digital Marketing

About this role

1. Marketing Campaign Coordination a) Plan, execute and monitor digital and offline marketing campaigns to support brand and sales objectives b) Coordinate with internal teams and external partners to ensure timely campaign rollout c) Track campaign performance and suggest improvements 2. Digital & Social Media Management a) Maintain and regularly update the company’s social media platforms (e.g., Facebook, Instagram, Tik Tok, XiaoHongShu) b) Plan and schedule content that aligns with the brand voice and campaign goals c) Monitor digital engagement, analyze social media trends and optimize campaigns to boost online presence d) Monitor engagement and propose strategies to grow online presence 3. Annual Marketing Planning a) Develop, maintain and monitor the yearly marketing calendar aligned with business goals and key seasonal events b) Ensure consistent and timely execution of all planned marketing activities 4. Vendor & Agency Liaison a) Work closely with outsourced marketing/creative agencies for marketing material development b) Review, follow up and provide feedback on design and copy for artwork and promotional content c) Ensure brand consistency across all third-party materials 5. Creative & Content Support (Including Chinese Materials) a) Prepare and translate marketing materials in Chinese (Mandarin) for digital and offline use b) Design and update internal marketing materials, including menus and in-store promotional visuals c) Support copywriting and visual design aligned with brand identity **Qualifications & Experience** 1. Diploma or Degree in Marketing, Mass Communication, or related field 2. 1–3 years of relevant experience in digital marketing (F&B industry is a plus) 3. Proficient in Chinese (written) for content creation is required 4. Knowledge of graphic design tools (e.g., Canva, Adobe Illustrator/Photoshop) is an advantage 5. Strong communication, organizational, and project coordination skills 6. Experience managing social medial platforms and coordinating with external agencies 7. Ability to multitask and work independently in a fast-paced environment