Area Sales Executive (Northern / East Coast)
You'll be sent to the company's own careers page — we don't collect applications.
About this role
We are seeking a results-oriented and dynamic Area Sales Executive to oversee and drive sales performance within a designated region. The ideal candidate will have a deep understanding of the food industry, excellent leadership skills, and a proven track record of achieving sales targets. This role involves developing strategies, managing teams, and building strong customer relationships to ensure the company’s market presence and profitability. Responsible for achieving sales, distribution, and merchandising KPIs in specifies geographic areas (modern and traditional trade). Collaborate closely with distributors to ensure successful outcomes. **Job Responsibilities:** * To manage distributors within assigned region. Responsible in sales planning and coaching sales team into meeting business direction and strategies, ensuring achievement of sales KPIs. * Develop and implement effective sales strategies relevant to the trade and channel. * Planning of route to market strategy in area of distribution and coverage for total assigned region. * Monitor sales operations to ensure adherence to company policies and regulatory standards. * Collaboration with distributor sales team to drive sell out and distribution performance. * Develop new business opportunities and drive distribution across channels within the assigned areas. * Effective trade spend management in devising effective promo plans and optimizing budget utilization. * Work closely and coach distributor sales team to ensure trade execution excellence. * Organize training sessions for the sales team to enhance product knowledge and improve sales techniques. * Mentor and coach sales representatives, helping them to develop their skills and advance in their careers. **Time commitment:** * Working hours from 9.00 am to 6.30 (Mondays to Fridays) * Additional hours may be occasionally being requested to meet the business needs. **Qualifications & Preferred Skills:** * Candidate must possess at least Degree level or equivalent preferably in Sales, Business or Marketing fields. * Minimum 3 years of area sales management experience in FMCG. * Able to work in a fast pace and demanding environment. * Strong analytical skills for interpreting sales data and market trends to make informed decisions. * Willingness to travel extensively within the assigned region and flexibility to work irregular hours when required.